Swank Store is revamped into a Marketplace with More Collections, Prints, Fabrics, Artists, Rewards, Easy Refunds & Faster Processes to bring a smile on your face.

Welcome to Swank Store, your ultimate destination for luxury resortwear, casual occasions, and global travel. Founded by John Sharma, a visionary with decades of experience in the fashion industry.

Everything commenced with a mixed drink held in a hand, peering at the never-ending turquoise sea of the Maldives. John Sharma, a traveler with an obsession for elegance, found himself entranced by the effortless resort fashion that surrounded him. He thought to himself that it would be lovely to have a collection of clothes that radiated the aura of luxury, comfort, and the spirit of a carefree traveler.

That moment was the igniting force behind INOA, his first resort wear label that somehow landed in the sweet spot between elegance and comfort. It achieved global recognition in a short period after being launched in 2013.

We’re more than a store—we’re a connection to the creativity, passion, and craftsmanship behind each garment. If you’re struggling to get a response or are unhappy with our service, feel free to reach out directly to our founder, John, at john@inoafashions.com

What Our Customers Say!

Do you need some guidance on perfecting your casual travel or resort look or have questions about our collections? We're here to help! Whether you're looking for styling tips to match your personal vibe, need assistance with sizing or placing your order, or want to share your experience, we're just a message away! Check out our help center to assist you for all your queries